Be visual, make them shop local
Digital signage and data analysis.
Bumbee Labs Footfall Analytics
Visitor analysis:
By harnessing the power of unique Artificial Intelligence (AI), Machine Learning (ML), and Wi-Fi technology, we obtain valuable analyses and predictions regarding the number of visitors in both outdoor and indoor spaces.
Capturing anonymized Wi-Fi signals from smartphones allows us to gather valuable data, including the number of visitors, their dwell times, paths, as well as the count of passersby and real-time alerts for crowd density. Bumbee Labs' model and method are the only ones of their kind in Europe to receive approval from a European Data Protection Authority regarding the General Data Protection Regulation (AVG/GDPR).
What is Footfall Analytics?
Industries
City centre
Our City Center services empower city planners and traffic analysts to evaluate visitor and traffic flows in urban spaces.
This enables them to optimize traffic, public transportation, road construction, and real estate development for the benefit of both the community and commerce.
Shopping mall
With very high volumes of pedestrian traffic in shopping centers, understanding and predicting visitor numbers and movements is crucial for various reasons.
It impacts the commercial performance of stores and restaurants, helps save costs, facilitates staff planning at different locations, enhances the visitor experience, and ensures satisfaction among tenants and restaurant operators.
Maintenance, logistics, cleaning, and minimizing disruptions for both visitors and passersby are essential considerations.
Retail
Our services for retail performance provide our partners with the opportunity to measure and analyze customer and visitor behavior data.
This enables them to optimize retail opportunities, increase customer acquisition and conversion, and improve staff and logistics planning.
DOOH
Understand customer behavior and gain numerical insights into measurable KPIs with Explorer, our business intelligence tool:
Identify peak customer moments, when they arrive, how long they stay, their movement patterns, and zone data within the area around advertisements.
Optimize the type of advertisements (segmentation).
Enhance the layout (contacts - total and per area).
Increase accessibility.
Airport
Operators can effortlessly monitor traveler journeys and waiting times with our airport service.
We provide insights into passenger behavior to optimize the variety of shops and restaurants, calculate customer conversion, and simultaneously evaluate the success of on-site advertisements.
Public transportation
With our public transportation services, operators can effortlessly monitor vehicle loads, passenger journeys, and waiting times.
The analyses can be used to optimize vehicle schedules and types, leading to upgrades in transportation hubs.
The data can also serve as a way to track the impact of changes in urban landscapes on the demand for public transportation.